King Casino, which is the new online casino brand from Fortuna Gaming, has been developed in partnership with Aspire Global has go live today.

Fortuna Gaming CEO Scott Manford, said at the King Casino launching:

“We have gone for a slightly more fun take on the ‘king’ theme, rather than the more traditional, royal and regal approach other online casinos have adopted.”

Scott Manford continued:

“We are over the moon with this brand and we think it has the gravitas to compete with the other power brands in the casino niche.

“We’ve wanted to launch this brand for a long time and chose Aspire Global to partner with on this project because of the global reach and aligned ambitions and aspirations.”

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He also went on adding that the newly launched casino brand will resonate in many countries across Europe by saying:

“We think this brand will resonate in many countries across Europe and further afield. We are looking forward to working with Aspire going forward in order to grow the brand in regulated markets across the globe.”

King Casino partnership with Aspire Global is not the first to surfaces online – the two previously teamed up to launch Slotzo, an online brand with a clean and detailed design to offer experienced and new casino players the full casino experience.